Clickatell, a pioneer in mobile messaging and Chat Commerce innovation, has announced the launch of the world’s first Chat Commerce Platform as a Service (CCPaaS) that enables organizations to capitalize on the coming next wave of digital commerce, chat commerce.

The platform enables businesses to connect, interact, and transact with their customers using existing messaging networks. The first Chat Commerce Platform as a Service, launched by Clickatell in April 2023, provides comprehensive, authorized commerce experiences within the most frequently used mobile messaging environments, including WhatsApp, Apple Messages, SMS, and USSD.

This latest version of Clickatell’s Chat Commerce Platform enables organizations to create chat commerce experiences that enhance sales and customer happiness. Businesses may remain ahead of the conversational commerce trend by conducting business through the world’s most popular messaging apps. Clickatell’s CCPaaS also enables businesses to save time and money by offering relevant, in-context brand experiences and secure payment capabilities to their customers via messaging. Card tokenization and integration with WhatsApp Commerce functions, which allow the display of product information and photographs in the brand’s WhatsApp channel, are among the new platform features.

New and Innovative Payment Methods in Chat

CCPaaS is the first SaaS solution to integrate with key payment gateways to provide secure payment processing, allowing businesses to execute transactions easily within the chat interface. Consumers can securely pay via a link in any messaging channel, leading to a Clickatell-hosted checkout that tokenizes the user’s payment information and saves it for future usage, streamlining further purchases with ‘one tap pay.’ The platform is PCI-DSS, ISO27001, and SOC2 certified, offering the highest data protection and privacy standards.

“The launch of Clickatell’s Chat Commerce Platform as a Service marks a significant milestone in our company’s mission to revolutionize customer engagement and facilitate frictionless commerce within messaging apps,” stated Pieter de Villiers, CEO and Co-Founder of Clickatell. “Whether it’s arranging a lunch with a friend or scheduling a school drop-off, we run our lives through messaging apps.”

‘Our new platform enables our favorite companies to offer us via these same messaging channels with a full commerce experience, such as checking into your next trip and paying for a ticket upgrade,’ says the company. CCPaaS, as the first of its type, establishes a new standard for the future of chat commerce and enhances Clickatell’s industry leadership. We made history in 2000 when we became the first company to use our SMS Gateway to connect the world’s fastest growing commerce platform, the internet, with the world’s fastest expanding communications platform, the mobile phone. I am pleased to see our team continuing to innovate and carry out the mission.”

“As commerce evolves yet again, we are assisting brands in engaging with their customers in this emerging chat commerce space,” stated Jeppe Dorff, Clickatell’s Chief Product and Technology Officer. “Our vision has always been to create a chat commerce platform that is focused on and built around the key performance metrics that are most important to our customers, such as performance and operational efficiencies, customer satisfaction, and increased business improvements.” Not only does our Chat Commerce Platform as a Service deliver that ambition, but it also provides an exceptional user experience for both brands and their consumers, all while driving digital transformation and in-context conversations with the touch of a button. Businesses, regardless of technical expertise, can quickly build and adapt their chat commerce solutions using our revolutionary low/no-code platform.”

Clickatell’s CCPaaS provides numerous powerful features meant to transform customer engagement into enjoyable commerce experiences and promote brand loyalty to address this emerging chat commerce opportunity:

Chatbot customization: The ability to create and deploy chatbots to automate conversations, handle customer enquiries, and increase sales.

Live agent chat: Allows organizations to provide personalized and efficient customer service by seamlessly transitioning from chatbots to live agents. For a smooth transition and improved customer experience, live agents can access conversation history and client information.

Real-time analytics and reporting: Gain important insights into customer behavior, chatbot performance, and transaction data, enabling data-driven decisions and chat commerce strategy optimization.

Simple system integration: A point-and-click embedded solution for seamless integration with CRM, ERP, and other corporate systems. The platform comes pre-integrated with major solutions such as Shopify, Zendesk, and Salesforce, allowing businesses to get to market faster.

Embedded payments: By incorporating payments into chat, brands may engage in transactional commerce with as little as a reply to pay. The feature includes a secure link, hosted order pages, order management integrations, and a rich user experience across all possible channels.


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