WhatsApp has announced the launch of the WhatsAppreneurs campaign, which will feature tiny African entrepreneurs who are utilizing the WhatsApp Business app to expand their businesses and attract new clients.
Through a virtual educational webinar, the campaign will highlight the tales of African SME owners and help them and others like them learn more about the WhatsApp Business app’s business growth potential.
“Across Africa, small and medium business owners are using the WhatsApp Business app to develop their business, showcase their products, close sales, and connect with their customers. The WhatsApp Business app provides a tool to help businesses thrive in their markets, reach more customers, and grow their businesses consistently. We are delighted to be a part of the success stories of small businesses that are so important to African communities.” Balkissa Ide Siddo, Public Policy Director for Africa said
As SMB’s represent a sizable percentage of the economic population demonstrating great potential for growth, opportunity creation, and overcoming poverty post-pandemic, there is a need to provide support through digital tools to help them scale. The WhatsAppreneur campaign serves the purpose of providing the resources businesses need to unlock their growth potential and help build a more resilient, inclusive, and empowered society.
In addition to helping businesses grow, the WhatsApp Business app also provides an opportunity for businesses to create a much deeper and stronger relationship with their customers, often starting with real-time 1:1 conversations via chat, unlike transactional phone calls or SMSs.
The WhatsApp Business app is free and allows users to create a business catalog on WhatsApp that users from anywhere can view.