Toyota South Africa Motors (TSAM) led sales in both the passenger and light commercial vehicle (LCV) segments in November, posting another record-breaking retail result. TSAM recorded a fantastic market share of 28.1% with a total of 13 903 units sold, out of an industry total of 49 413. Since the COVID-19 lockdown ended, this is the second-highest total for TSAM.
8 072 passenger units were sold, compared to 5 457 light commercial vehicles (LCV). In the LCV market, the Hilux (3 048) once again ranked first, with the enduring Hiace Ses’fikile accounting for 1 944 of the segment’s sales. With 120 785 units sold so far this year, TSAM is well on its way to reaching 43 years of sales dominance in South Africa.
With a total of 2 109 units sold, the innovative Corolla Cross produced a strong performance in the Passenger class to help Toyota take the top spot. In addition to Starlet (1 322), Fortuner (937), Urban Cruiser (1 334), and Corolla Quest, other standout performers in the group were (764).
There were 56 sales of Lexus types overall, including 13 ES models, 14 RX, and 15 NX. A total of 332 Hino trucks were sold in November, with the 500-Series selling 118, the 300-Series selling 153, and the 200-Series selling 61. Over 1.5 million parts pieces were provided to domestic dealers for Toyota, Hino, and Lexus cars, while an additional 336 000 items were shipped outside of the nation to keep them in good working order.
The National Association of Automotive Manufacturers of South Africa (naamsa) reported updated vehicle figures for November 2022, stating that the market has now recorded its eleventh consecutive month of year-over-year growth. Sales of new domestic automobiles as a whole increased by 7 618 units, or 18.2%, in November 2022 to 49 413 units from 41 795 units in November 2021. Compared to the 20 831 vehicles sold in November 2021, export sales increased by 13 479 units, or 64.7%, to 34 310 units in November 2022.
The remarkable commitment of our consumers over the course of more than 50 years has allowed us to obtain an outstanding share of the local market, according to Senior Vice President of Sales and Marketing at TSAM Leon Theron. We appreciate the fleet owners and rental companies who have remained supportive during these difficult economic times. Additionally, we appreciate the hard work of the entire Toyota employees and our Dealer Network for helping to make Toyota such a strong brand.
