To better serve its customers in Nigeria, Sanlam, Africa’s largest non-banking financial services company, has renamed FBN Insurance to Sanlam Life Insurance Nigeria Limited.
This action bolsters Sanlam’s plan to provide superior products and services to customers through increased brand exposure. The rebranding reinforces Sanlam’s commitment to Africa and its efforts to expand across the continent.
The renaming affects both Sanlam Life Insurance Nigeria Limited and Sanlam General Insurance Nigeria Limited, which provide life and general insurance in Nigeria.
In a recent interview, Robert Dommisse, CEO of the Life Insurance Cluster at Sanlam Pan Africa (SPA), emphasized the company’s dedication to Nigeria and the significance of the West African market to Sanlam. Sanlam Group operates in Africa and other emerging markets like India and Malaysia through its SPA division in Sanlam Emerging Markets.
Due to its prominence as an African economic powerhouse, Nigeria has long been regarded as a top market for the Sanlam Group. Having a robust presence and operation in Nigeria has always been crucial for Sanlam. We have found success in the Nigerian market and plan to expand our operations there. So that our current and future customers are confident in the reliability of our market promises, Mr. Dommisse emphasized the significance of doing so under the Sanlam brand.
“We believe it is a great moment in time for us to step forward to show our brand across an array of touch points and have our diverse stakeholders interact positively with the brand in the Nigeria market,” Mr. Dommisse said of the introduction of the Sanlam brand in Nigeria.
“We look forward to the next exciting chapter of the business under the banner of the Sanlam brand which is committed to continuously promoting consumer access and inclusion in financial services across the African continent,” said Mr. Tunde Mimiko, Managing Director and Chief Executive Officer of Sanlam Life Insurance Nigeria Limited. The launch of the Sanlam brand in Nigeria marks a significant turning point in the country’s history. Our mission is to help future generations of Nigerians achieve financial independence, self-reliance, and prosperity through our distinctive brand offering.
“We have continually evolved our business and our products to add value to many lives,” said Mr. Bode Opadokun, Managing Director and Chief Executive Officer of Sanlam General Insurance Nigeria Limited. We are excited to begin this new chapter of our company’s history, and we look forward to serving the Nigerian market and the rest of West Africa by offering our services under the powerful banner of Sanlam, Africa’s preeminent non-banking financial services organization.