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To further serve an increasingly crucial customer area, Frost & Sullivan has appointed Robin Joffe as Partner-Managing Director of its Middle East, Africa, and South Asia (MEASA) operations.

Joffe has more than 25 years of international market entrance experience in Asia, the United States, and Europe. From the startup development process to overseeing established organizations, he has successfully designed, implemented, and driven growth strategies developed top people, and identified new markets to boost revenues and profits across industries and countries. He has extensive experience in sales and channel management, strategy mapping, and company transformation in industries such as ICT, Healthcare & Pharmaceuticals, and Financial Services.

Rick Ainsworth, Chief Commercial Officer, Frost & Sullivan: “We are quite excited to bring Robin into the region. His experience building teams, growing businesses, and his client focus will open significant opportunities as we seek to invest in and grow the Frost & Sullivan brand.” 

Joffe was previously the head of Frost & Sullivan’s Japan operations. He was in charge of establishing and growing the business, which is now one of the company’s fastest-growing marketplaces. During his time at Gartner Inc., Joffe held senior management positions and was in charge of establishing Gartner Japan operations. During his entrepreneurial career, he founded two businesses that assisted clients with global expansions, as well as go-to-market and product positioning strategies. As a mentor and advisor to several startups, he has been instrumental.

Upon his appointment, Joffe said: “I am very excited to drive Frost & Sullivan’s vision for the Middle East and India regions. The pandemic has driven innovations and disruptions in the market, be it in digital transformation journeys of more traditional companies or product offerings or their overall value proposition. I look forward to deeper, meaningful engagement with our clients to help them maximize their future growth potential & help them to grow faster. Also, I will work with our clients to help facilitate their direct investment across different countries and regions. The key for that lies in identifying growth opportunities that are sustainable and that keep the larger good of the society and the world in which we live in mind.”

Joffe holds an MBA from Northwestern Kellogg School of Management and Hong Kong University of Science and Technology. A travel enthusiast, he loves hiking, walking, and learning different languages. He is multi-lingual and looking forward to learning Arabic and Hindi.

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