In Africa, Radisson Hotel Group currently operates or is developing around 100 hotels with a total of 16,000 rooms. Only in the previous two years has the Group opened over 16 hotels in the region and secured over 25 new properties, adding over 4,800 rooms to its portfolio.
Radisson Hotel Group reported earlier this year that it has exceeded its half-year growth objective in Africa with exciting new openings and market entries in business and leisure destinations. This puts the Group on track to meet its aim of adding 150 hotels to the continent over the next five years, making it one of Africa’s fastest-growing hotel groups year after year.
Elie Younes, Executive Vice President & Global Chief Development Officer, Radisson Hotel Group, comments on the Group’s unprecedented growth and expansion across the continent, saying, “The last two years have been a time of accelerated growth for the Radisson Hotel Group, reaching record milestones regionally and globally.” We can stay relevant to our owners because to our balanced development strategy, personalised approach, and responsiveness. Our rate of materialization and openings reflects not just the quality of our pipeline, but also our conversion strategy of repositioning existing hotels under one of our Radisson Hotel Group brands. The year 2023 is already expected to be positive, with nine hotel openings, which will only strengthen our Group’s presence across the region.”
“Given our status as a market leader across the continent, we are well-positioned to discuss the tremendous prospects in the African hospitality field.” As a Group, we’ve prioritized consolidating our market share in major core markets while also expanding into new territories, further establishing our leadership as Africa’s most geographically diverse hotel firm,” said Ramsay Rankoussi, Vice President Development for the Group in Africa.
Morocco, Nigeria, South Africa, Egypt, Cameroon, Senegal, and Ivory Coast are key markets for the Group’s Africa expansion plan, exhibiting equal priority for Francophone and Anglophone countries.
So far, 2022 highlights include entry into numerous significant new African markets. Radisson Hotel Group increased its presence in Madagascar with three properties, becoming the island’s largest international operator.
Extending the Group’s presence into new regions, the first Radisson-branded hotel in East Africa, Radisson Hotel Addis Ababa Bole Airport, was signed in 2022, and the Radisson Individuals brand was introduced to the continent with the opening of two new properties, Number One Oxford Street Hotel & Suites in Ghana, and Marina Resort Port Ghalib in Marsa Allam, Egypt.
Another highlight of the year is Radisson Blu, Africa’s fastest growing hotel brand in terms of hotel count, being named ‘Africa’s Leading Hotel Brand’ at the World Travel Awards, which are acknowledged globally as the ultimate indicator of quality.
Radisson Hotel Group also recently announced the inauguration of Radisson Blu Hotel, Juba, South Sudan’s first globally branded 5-star hotel, as well as the signing of Radisson Resort Dakar Saly in Senegal, as part of its resort growth strategy. There was also news about the Radisson Blu Hotel in Livingstone, Zambia, and the planned offers for the Radisson Safari Hotel in Hoedspruit, all of which are set to launch in the coming months. Furthermore, with the recent opening of Radisson Sfax and the rebranding of La Maison Blanche Tunis as a Radisson Individuals property, the Group has strengthened its position in Tunisia.
With the launch of the Radisson Blu Hotel Durban Umhlanga in South Africa, the Group increased its portfolio to more than 14 properties. In addition, the Group has recently signed the Radisson Collection Marsa Allam, Egypt, with 294 rooms, and the Radisson Serviced Apartments, Yaounde, with 220 rooms, both of which will open in 2024 and strengthen the Group’s footprint in importance.