Prudential has named Emmanuel Mokobi Aryee as its new Chief Executive Officer for Africa. He will be in charge of the company’s activities in its eight African regions. The goal of the appointment is to make Prudential’s operations in Africa easier to manage and to strengthen and expand the company’s presence in the areas where it already does business.

Solmaz Altin, the Managing Director of the Prudential Strategic Business Group, said that Mokobi’s new job will start on January 1, 2023, and that its headquarters will be in Nairobi.

“Africa is a strategic growth driver for our Group, building the talent and capacity to drive the next level of business growth is key and will foster greater efficiency and effective decision making to help us deliver on our purpose of helping people in Africa get the most out of life by making healthcare and financial security more accessible and affordable’’ Solmaz added.

Currently Mokobi is the Regional Chief Executive Officer for two regions: East & Central, as well as West & Southern Africa.

Mokobi is a well-known industry veteran, with more than 29 years of experience of commercial leadership in Africa. His past experience includes turning around businesses on the African continent, moving Prudential to the number one market position in some of our countries, and gaining recognition as an innovative player. Over the years, he has nurtured employees and created room for talent to thrive.

Africa is a continent with great potential. Data from Swiss Re Institute ranks the continent as the second-fastest growing insurance market in the world after Latin America, with a total value of $68 billion. Yet, Africa has a large uninsured population as reflected in the low insurance penetration levels currently at 2.8 percent. This points to significant headroom for the expansion of the underwriting market, also given the population is expected to double to 2 billion by 2050.

As a purely Asia and Africa-focused business, we are investing in people and technology to build the capacity to serve more customers on the continent. Today, Prudential serves over 1.7 million customers in Africa through a distribution network of more than 13,000 agents and 600 bank branches. Since we started our Africa journey in Ghana in 2013, we are now present in eight countries – Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, Zambia, and Nigeria.


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