MTN, Africa’s largest telecom business, is planning a brand revamp that will reposition it as a technology firm rather than a telecommunications firm. The white, yellow, and red lettering has been replaced with a black-lettered MTN logo enclosed by an oval-shaped like a rugby ball as part of the brand update.
MTN Group’s Ambition 2025, aimed at “Leading digital platforms for Africa’s progress” has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand.
Our commitment and focus to accelerate Africa’s progress see MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done because all progress comes from action.
The new look is “aligned to our evolution from a telecommunications company to a technology company underpinned by one simple and consistent yet striking brand”, Morafo said.
