Meta has announced the launch of ‘Creators of Tomorrow,’ a new campaign that recognizes emerging talents from around the world who are inspiring a new wave of creative content on the internet. The campaign highlights Sub-Saharan African creators from East Africa, Southern Africa, and Francophone Africa.
The chosen Creators of Tomorrow are making waves in their online communities and demonstrating a best-in-class approach to video formats, technology, and interactive entertainment. The global campaign is the first of its kind, kicking off in Europe, the Middle East, and Africa before expanding to other parts of the world in the coming months. Over the next year, Meta will work closely with these creators to help them grow their audiences and turn their passions into careers using Meta technologies.
Moon Baz, Creator Partnerships Lead, Middle East, Africa, and Turkey, Meta said of the campaign, “We want to highlight creators who are innovating with tools like Reels and short-form video content formats, as well as those who are leveraging and exploring new content formats like AR/VR. We are excited to collaborate closely with these creators, and we are committed to assisting them in expanding their audience, establishing a business, and unlocking new possibilities for the future as we build for the metaverse.”
African creators have used Meta technologies and apps, as well as Facebook and Instagram, to express themselves and tell the African story to Africans and people all over the world. Using fashion, comedy, food, travel, and political commentary, Sub-Saharan African creators have improved the world’s perception of the continent’s cultural contribution over the years.
Meta will host exclusive events across the region to honor the Creators of Tomorrow, sharing the most recent news, tips, tools, and resources from Meta technologies. In Kenya, Creators, including those featured in the campaign, will attend an exclusive brunch that will include a Reels School, while in South Africa, over 50 Creators will attend a Creator Day that will include dedicated tailored workshops and training to help them thrive in this evolving digital and creator economy.
Africa’s ten identified Creators of Tomorrow include:
Kwambox, Kenya: A radio presenter who keeps her listeners entertained with her dance moves and bubbly personality. She’s also a well-known MC and event host.
Crazy Kennar, Kenya: An award-winning Nairobi-based comedian whose content is centered on comedy addressing young people’s everyday experiences.
Nadia Matovu, Uganda: A Kampala-based influencer, wife, and businesswoman who uses her daily life to create content that inspires her followers.
Pamela Mtanga is a multimedia entrepreneur from South Africa. She is a fashion and beauty content creator whose brand is built on honesty, relatability, and empowerment.
Ruth Ronnie is a Zambian recording artist, live performer, and content creator. She is a versatile artist best known for her musical genres dancehall, reggae, afropop, RnB, afrosoul, and trapsoul.
Ruvarashe Hapaguti is a Zimbabwean actress and content creator. Her content ranges from comedic skits to make-up tutorials, which she presents in an engaging manner to her audience.
Mishaa, Ivory Coast: A dance enthusiast who shares her passion for dance art and performances with her social media followers. Mishaa, an ambassador for Trace Music and Universal Music Africa, dances to African urban rhythms such as coupé-décalé, afro-beat, RN’B, and others, and shares her choreographies in Reels on Instagram and Facebook.
Sara D’Hologne, Ivory Coast: A painter and the founder of SARTA, an artistic universe dedicated to the interior and exterior wall decoration of the house. Sara is the torchbearer of natural hair in Ivory Coast, which she proudly promotes on her social media accounts.
Senegalese actress, producer, UN ambassador, entrepreneur, and founder of the film festival Les Teranga, Fatou Jupiter Touré. Tropics, a South African magazine, has named her among the 700 most influential Africans for the second time. Fatou’s talent and love for theatre and cinema enabled her to turn her passion into a career.
Senegalese fashion stylist, producer, and film director Ngorbatchev Niang. He runs “Ngorbatchev Maison de Couture” and “Ngorbatchev Nprod.” M. Niang is passionate about what makes life more beautiful, and he aims to reflect this beauty in his clothing collections, which he sells and promotes on Instagram and Facebook.
For the first time, the Creators of Tomorrow will be able to attend the EMEA Creator Week, which will be held in London at the iconic Tate Britain in November 2022. Other regional Creators at various stages of their careers will join Creators of Tomorrow there to collaborate, learn from one another, and continue to find inspiration in the future of content creation on our platforms.
