Mastercard has announced the Middle East and Africa expansion of its new interactive business information platform Mastercard Market Trends.
For banks and financial institutions all across the world, including the Middle East and Africa, the new platform gives a complete perspective of payments analytics, competition intelligence, and industry trends.
The portal allows comparisons of over 300 cards from five important regions in the Middle East and Africa (MEA), as well as access to market data, analysis of global and regional leading fintech, and thought leadership on key payment industry and technology developments including Open Banking and Blockchain. Mastercard Market Trends offers a streamlined, curated perspective of credible information in one convenient location.
“Having access to relevant insights, data, and analytics to help you make better decisions is crucial to your company’s success. Mastercard Market Trends provides financial organizations with a one-stop-shop for critical data, allowing for better decision-making and outcomes. The platform brings together the most up-to-date market, industry, and consumer insights, enabling financial institutions to truly understand their customers and confidently embrace the constant evolution in how people shop and pay,” said Dimitrios Dosis, Mastercard’s President for Eastern Europe, the Middle East, and Africa.
Mastercard Market Trends includes five key features:
Market Assessment:easy-to-access reports providing insights into socio-economic, payment, and digital KPI data curated at the local level by Mastercard teams with five key MEA markets (Egypt, Nigeria, Saudi Arabia, South Africa, and the United Arab Emirates) analyzed in detail.
Card Comparison: filtering and benchmarking features of card products issued by different schemes and issuers to help users understand the current MEA competitive landscape. This includes an overview of key metrics and features at the local level. More than 6,000 cards are available for comparison from 62 countries across the world.
Consumer Research: access to research studies commissioned by Mastercard globally and regionally to provide insight across a wide range of topics
New Payment Experience: analysis of leading regional and global Fintechs and best practices to help inform strategies in a constantly evolving payments landscape e.g., use cases and company profiles.
Industry Insight: access to our repository of videos, studies, and global thought leadership on technology trends that are shaping the industry.
This platform is the latest offering from Mastercard Data & Services and is available now for issuers and acquirers across the Middle East and Africa by accessing the Mastercard Market Trends website via www.trends.mastercardservices.com with their Mastercard Connect credentials.
