In an effort to strengthen its corporate security and regional market positioning, Kaspersky has announced the appointment of Andrew Voges as the new general manager for Africa.
Accelerating enterprise segment growth, strengthening customer happiness, consolidating Kaspersky’s channel footprint, and onboarding more partners and clients inside the B2B framework are Voges’ immediate goals.
“Africa offers untapped potential. Kaspersky has demonstrated strong performance in Africa in 2022: there was a 16% increase in B2B sales in the region,” said Andrew Voges.
“My vision as GM is to foster unparalleled customer satisfaction and carve out a resilient ecosystem here. Our focus will be on strengthening our technical infrastructure and intensifying our partnerships to make Kaspersky’s world-class security solutions more accessible in Africa. Another priority will be to implement Kaspersky’s Cyber Immune approach to protect organisations, including those in critical sectors, even more effectively. Being part of a pioneering cybersecurity company like Kaspersky, committed to global cyber safety, is an honour.”
Andrew’s professional journey is filled with significant stints at tech companies like Quest Software, Check Point Software Technologies, and Cisco Systems. His mandate as the new GM for Kaspersky in Africa will see him based in Johannesburg, reporting directly to Kaspersky global HQ management.
Commenting on the announcement, Kirill Astrakhan, Executive VP, Corporate Business at Kaspersky, said: “Africa is a strategic region for us, and Kaspersky has been growing here for almost 15 years. Andrew’s extensive experience and understanding of the local market make him the perfect fit for the regional GM role as we plan to further strengthen our position in Africa, reach out to new clients and partners, increase our sales and share. His insights will be instrumental in helping us to further develop our enterprise market presence and initiate fresh avenues of business growth. We wish Andrew the best of luck in his new position.”
Kaspersky says it will also emphasize R&D to continue innovating and adapting its solutions to meet the unique challenges of the region. In recent years, the company has been expanding its product ecosystem and, in particular, its enterprise security portfolio with solutions based on superior threat intelligence to ensure better protection for its customers. The company offers its corporate customers integrated solutions such as Kaspersky Endpoint Security for Business, Kaspersky Industrial Cybersecurity, specialized solutions such as Kaspersky Endpoint Detection and Response and Kaspersky Managed Detection and Response, as well as Threat Intelligence services.
Kaspersky says it is introducing solutions based on the Cyber Immunity approach. This concept involves creating solutions that are virtually impossible to compromise and that minimize the number of potential vulnerabilities, which is extremely important for critical infrastructure protection.