In commemorating its 10 years of success in Egypt, Jumia, the leading e-commerce platform, is organizing a forum around “A decade of e-commerce in Egypt” with the participation of Dr. Ibrahim Ashmawy, Vice Minister of Supply & Internal Trade, Chairman of the Board, Internal Trade Development Authority, and Chairman of the Board, Egyptian Mercantile Exchange, who gave the keynote speech addressing the economic development that Egypt has witnessed recently and the future of e-commerce in light of the support of the Egyptian state.

A number of banking leaders, logistic companies, decision-makers, and businessmen have also participated in the forum.

Engineer Hesham Safwat, CEO of Jumia Egypt, and a number of prominent officials from different sectors also participated in the forum, where attendees discussed the global development of e-commerce and the state’s incentive measures, as well as the role of financial technology in promoting Egypt’s leadership in the field of electronic payments and the transformation to a cashless society in the implementation of Egypt’s 2030 strategy.

During the first session, the participants reviewed the measures taken in partnership with Jumia to advance the e-commerce market which has increased in numbers in the past two years. Jumia’s commercial participating partners collaboratively discussed the role of e-commerce in reshaping their brands and increasing their growth. The discussions also included the reengineering of retail through e-commerce, to further advance e-commerce.

At the end of the forum, under the slogan “Ten Years Together,” Jumia honored a number of employees, leaders, partners, and customers who started their journey with Jumia ten years ago.


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