Following the news of a $250 million Series D round of funding last week, Flutterwave is now introducing its new and reinvented brand, which it claims reaffirms its dedication to using technology to create limitless possibilities for everyone. In addition, the corporation is launching new goods and services that extend the technology leader’s reach beyond payments.
The brand launched a series of products during the Flutterwave 3.0 event, which was streamed live on Youtube on Friday, February 18th, including a Fintech as a Service (FaaS) solution that helps startups of all sizes quickly become Fintech companies using Flutterwave’s pre-built API and solutions, Capital, a technology platform for businesses and consumers to access Buy Now Pay Later (BNPL) and Merchant lending from regulated and certified credit providers, and Gro, a B2B product that helps entrepreneurs easily incorporate their businesses globally.
Flutterwave was founded in 2016 with the goal of developing new financial infrastructure for banks and institutions, before extending into checkouts and gateways for businesses of all sizes. Flutterwave, which has invested in and built out a suite of products and services aimed at both consumers and businesses, has gone on to serve over 900,000 merchants and process over 200 million transactions worth over USD $16 billion across 34 African countries, earning it the title of one of Africa’s first unicorns in March 2021.
“We’re growing and for us, payments have become a means to an end.” Founder and CEO, Olugbenga GB Agboola, said, “Every part of our lives includes some form of transaction. Beyond powering those transactions, we want to also create those transactions. We want to help event organizers seamlessly register and sell out their events, we want to help artists receive money for their craft, we want to help entrepreneurs incorporate their businesses, we want to help startups build financial technology products easily and we want to create endless possibilities for all through technology”
“Our new identity is a system that recognizes how far we’ve come in our mission. It gives us space to include all of our dreams and aspirations for businesses and customers. It gives us the freedom to do and be more. We’re excited for this new chapter in our growth.”
Flutterwave reaffirms its commitment to explore further areas of growth for organizations, startups, and individuals during the event on Friday. The move follows the company’s considerable product diversification in 2021 when it announced the acquisition of Disha, a creator platform where creatives may earn money from all over the world for their work.
In the same year, Flutterwave launched Market, an expansion of its e-commerce solution Store, to help small businesses increase visibility and, as a result, revenue. In December, Flutterwave and global Afrobeats singer Wizkid launched Send, a remittance solution that allows anybody in the world to send and receive money.