Boomplay music streaming and download platform, has officially announced the launch of its partnership product options, allowing artists, businesses, and potential advertisers to optimize for more precise exposure and visibility. Notably, there has been an increase in the competition for attention, as indicated by a fast-paced society with increased technology and internet use. As people’s attention spans shrink, brands that choose extra visibility might be the difference between obscurity and notoriety.
Boomplay, with over 95 million Monthly Active Users, is a valuable platform set to provide resources and tools to artists, brands, and agencies in order to expand their reach and exposure to their target audience while they listen to their favorite tunes and podcasts. The advertising solutions will provide brands with long-term exposure and effective advertising placements to boost the conversion rate of their campaigns.
Boomplay revealed that the partnership offerings would focus on target markets such as Nigeria, Kenya, Ghana, Tanzania, and Sub-Saharan Africa countries, including francophone countries, after partnering with multiple international and local brands from various industries to deliver effective campaigns to its audiences, including FMCG, Fintech, E-commerce, 3C, Bank, Games, Social Media apps, Telcos, and others.
“Boomplay offers a one-stop advertising solution to advertisers, including high-efficient localized impression, artist partnerships, music promotion, interactive and performance ads, offline marketing campaigns, and integrated advertising solutions for brands,” said Sherly Luo, Director of Business Development, in response to the announcement. We intend to engage Boomplay users in interacting with artists’ material, brand assets, and campaigns, as well as to enhance our client’s brand image with music and youthfulness, thereby bringing the brand’s campaigns or products to a larger audience.”
Recognized for its excellent brand reputation and renowned as the go-to app for everything music and entertainment for Africa’s teeming youth demographic, Boomplay’s future aspirations, while broader, will enable the realization of extraordinary branding outcomes for brand partners and advertisers. Brands may use Boomplay advertising to place their company in front of listeners for complete discovery and engagement.