C. Moore Media International Public Relations (CMM), a boutique independent public relations agency specializing in the United States, United Kingdom, and Africa, has joined Allison+Partners.
Allison+Partners is a global marketing and communications agency with offices in over 50 countries.
Allison+Partners’ deep technology expertise is complemented by CMM, which has worked for some of the world’s leading tech companies, including Qualcomm and Samsung, on pan-African media relations, reputation management, crisis communications, content marketing, and CSR for Africa-focused tech startups. According to the two, clients will benefit from a broader global footprint, including Europe, Asia, and the Americas, as well as Allison+Partners’ extensive expertise in creative, digital, influencer marketing, thought leadership, and market analytics.
Claudine Moore, the founder of CMM, has joined Allison+Partners as a managing director. She will use the agency’s global reach and technology expertise in her new role to provide resources and support to international and African tech companies looking to expand in Africa.
“We are thrilled to be joining Allison+Partners, one of the industry’s fastest-growing and most innovative global agencies,” Moore said. “By joining the agency, we will be able to provide the same senior-level counsel and hands-on team expertise to current and future Africa-focused clients, while leveraging Allison+Partners’ global footprint, network, and extensive resources to support the growing African market.”
Moore joins CMM with a wealth of experience in the African tech space, having worked with some of the continent’s most well-known and well-funded startups, ranging from Series A to Series E, such as WorldRemit, Copia Global, Lori Systems, Konga, AFEX, WorldCover, and others. She has also collaborated with a number of African-focused organizations, including The Africa Channel, Arik Air, The Africa Progress Panel, Heirs Holdings, and The Tony Elumelu Foundation. Moore has also led Pan-African and global communications for some of Africa’s most powerful business leaders, including former UN Secretary-General Kofi Annan and Tony O. Elumelu, chairman of the United Bank for Africa and founder of the Tony Elumelu Foundation.
According to Allison+Partners Global President and Chief Client Experience Officer Matthew Della Croce, Moore and her team complement Allison+Partners’ best-in-class technology and corporate capabilities with their deep experience in the United States, United Kingdom, and African markets assisting tech brands in growing to scale.
“Our focus at Allison+Partners is to provide clients with a unique global perspective to support their business objectives,” Della Croce said. “The addition of Claudine and her team moves us forward in this regard and provides us with significantly deeper capabilities and reach into Africa, a complex and pivotal region.”
“Allison+Partners’ global operations” necessitate a network, true expertise, and bespoke offerings consistent with Allison+Partners’ global operations.