Aleph has launched Aleph Payments, a global cross-border payments and credit underwriting unit, to connect 22,000 advertisers with the world’s top digital tech platforms, including TikTok, X (formerly Twitter), Snap, Spotify, Uber, Meta, Microsoft, Twitch, Google, and over 35 more. Aleph is the leading global enabler of digital advertising.
According to eMarketer, the total cost of digital advertising is predicted to reach $766 billion by 2025. According to Frost & Sullivan, worldwide remittance and cross-border payment transaction value is predicted to increase from $37.15 trillion in 2020 to $39.99 trillion in 2026. Aleph has been supplying cross-border payment options and credit underwriting to advertisers and digital ad tech platforms for the past 19 years, developing a strong competency.
Aleph is a trusted operator for its partners and clients, managing over $2 billion in total cross-border credit and payments through its network across international marketplaces. Aleph has a solid basis to expand its payment service to new partners and customers because of its well-established reputation and skills, which are predominantly in emerging economies.
Gaston Taratuta, Aleph’s CEO and Founder and EY’s 2022 Entrepreneur of the World explains: “We have built our company with the capability to adapt to the ever changing needs of the digital industry”
“We will expand our cross border payment and credit underwriting capabilities into other subcategories within the digital advertising ecosystem such as SSP’s, DMP’s, DSP’s, ad-quality, viewability, ad-serving tech, apps, gaming, etc. We are local market experts who can solve the complexities so global ad tech companies can focus on their core businesses, and local advertisers can finance their ad tech needs”
“We will also amplify our services to our current global partners such as Spotify, Uber, Meta, and new ones, expanding from our current services in digital advertising to allow cross border payment of streaming, mobility, and digital service commerce, among other categories.”
“Finally, over 5,000 of Aleph’s current digital-native advertisers, who are striving to connect with global consumers, could potentially become customers by leveraging the capabilities of Aleph Payments.”
Aleph will be presenting at DMEXCO in Cologne, DE September 20-21, 2023.